Rohit Soni-Graduation project

About Mixed Juice Design

The Juicewallas of the graphic design world,Mixed Juice Design believes that design is a careful blend of visuals and content, it’s actually a perfectly mixed juice. Mixed Juice Design is located in Delhi’s posh GK I. Nikki Duggal, 31 and her team of designers make hip and quirky stationery and home products guaranteed to generate a laugh or two, and most likely appeal to anyone with a sense of humour.know more:www.mixedjuicedesign.com GRADUATION PROJECT Synopsis: The project set out to explore methods of collaborating one’s natural ability with acquired education and commercial objectives of the industry. In this case, I have attempted to combine my natural illustration skill with my education of form, function, color, texture & user experience with the industry objective of communication design. Also, the project was developed within the space of product design and questioned the limits of its sensory, physical and perceptive elements to create enhanced user experience. Collection-1: I BELIEVE IN GREEN No country needs a green revolution more than ours. We are already experiencing the effects of human greed & ignorance in our daily weather. It's important to protect the future of our children and our country. The project's objective borders the concept of a silent revolution and discreet messaging. It tries to show how a simple object like a regular paper cup can become an important vehicle for communication & change.The environmental problems associated with paper cups are only accentuated by their wide-spread usage among tea/coffee drinkers.It’s difficult to determine just how many disposable coffee cups get used annually. According to the paper industry, world will consume an estimated 23 billion paper coffee cups in 2010. So what can be done? The solution lies in the problem itself. My aim is to put a seed of tree beneath every coffe cup that we use. The seed can be received as gift by the user or can be thrown in the dustbin from where it might reach to the soil. In both ways the seeds going to circulate and if ten paper cups could seed one tree back into nature, imagine, the number of trees this silent revolution could give rise to.